Stakeholder Segment

Consumers

Make informed purchases, verify authenticity instantly, and access the full product journey behind what you're buying.

Scan & Verify

<4s

average scan-to-result time

94%

report feeling more confident after scanning

Key Focus Areas

What Consumers Get

A one-scan check that returns a clear genuine or suspect result in seconds.

Visibility into a product's origin, batch and manufacture date before completing a purchase.

Plain-language guidance on what to do if a scan comes back flagged.

No app install required — verification works through any smartphone camera.

A feedback channel to report suspect products directly to the brand-protection team.

Confidence that higher-value purchases carry a verifiable paper trail.

Consumer Confidence Before vs After Scanning

Need	How ProductEnsure Helps	Typical Outcome
Know a product is genuine before buying	One-scan check with a clear genuine/suspect result	Faster, more confident decisions
See where the product came from	Origin, batch and manufacture date shown per scan	Full product journey visibility
Act on a bad result	Plain-language guidance when a scan is flagged	Clear next steps
Use it without friction	No app install — works through any smartphone camera	Wider everyday adoption
Report suspicious products	Direct feedback channel to the brand-protection team	Faster counterfeit takedowns

Why It Matters

Counterfeit goods can carry real safety risk, especially in pharmaceuticals and personal care.

Consumers increasingly weigh verifiability into purchase decisions, particularly online.

A scan-to-verify habit, once built, protects consumers across every brand that adopts it.

Reporting suspect scans helps shut down counterfeit networks faster for everyone.