Stakeholder Segment

Retailers

Verify incoming stock authenticity and build shelf-level consumer trust with a visible scan-to-verify promise.

Point-of-Sale Verification

4.1%

shelf-level counterfeit flag rate

<5s

average in-store verify time

Key Focus Areas

What Retailers Get

Fast verification of incoming shipments against the manufacturer's Digital Product Identity record.

In-store signage and QR placement guidance so shoppers know to scan before buying.

Immediate alerts if stock on shelf matches a batch already flagged elsewhere.

Staff training materials for explaining the scan to customers at the point of sale.

A shelf-level trust signal that differentiates authentic retailers from gray-market sellers.

Return/dispute resolution backed by a verifiable scan history.

Shelf-Level Flag Rate by Product Category

Need	How ProductEnsure Helps	Typical Outcome
Verify stock before it hits the shelf	Fast intake scan against the manufacturer's Digital Product Identity	Lower liability exposure
Build visible shopper trust	In-store signage and QR placement guidance at point of sale	Stronger authenticity perception
Catch flagged batches on shelf	Immediate alerts when shelf stock matches a flagged batch	Faster pull from sale
Train staff to handle scans	Ready-made staff training materials for customer scans	Consistent in-store experience
Resolve disputes with evidence	Verifiable scan history behind every return/dispute	Fewer unresolved disputes

Why It Matters

Counterfeit stock on a retailer's shelf damages consumer trust in the retailer, not just the brand.

Shoppers increasingly expect a scan-to-verify option before purchasing higher-value goods.

Verified intake reduces the retailer's liability exposure from unknowingly reselling counterfeits.

A visible authenticity promise is a genuine competitive differentiator in crowded categories.